WordPress Care Plans for Agencies: Pricing, Packages & White-Label Delivery
Most agencies leave money on the table after launch day. A WordPress care plan turns one-off project revenue into predictable monthly income — and keeps clients from wandering off to find someone else when something breaks. Here is how to structure, price and deliver care plans profitably.
Why Care Plans Matter for Agencies
The agency business model has a structural problem: you spend weeks pitching, scoping and closing a project, deliver it over 4-8 weeks, invoice once — and then the revenue stops. You are constantly hunting for the next project to stay alive.
A care plan changes that equation. Instead of £15,000 once, a client paying £299/month for maintenance adds £3,588/year — roughly £36,000 in recurring revenue from just 10 clients. Over three years, that is over £100,000 from work you have already done the heavy lifting for.
Beyond the revenue, care plans create stickiness. When a client pays you monthly, they are not price-shopping for the next redesign. You become their WordPress department — and competitors have a much harder time taking them away.
Three-Tier Pricing Structure
Here is a tiered structure that works for UK agencies. Prices are per site, per month. Adjust based on your market and client size.
Essential
£79 – £149/mo
- WordPress core updates
- Plugin & theme updates
- Daily backups (off-site)
- Uptime monitoring
- Monthly security scan
- 1hr support (ticket-based)
Best for: Simple brochure sites, low-traffic blogs
Professional
£149 – £299/mo
- Everything in Essential
- Performance monitoring
- Quarterly optimisation
- Security hardening (WAF, 2FA)
- Monthly report (analytics + health)
- 3hr support (ticket + email)
- 24hr response time
Best for: Business sites, agencies, mid-traffic sites
Premium
£299 – £599/mo
- Everything in Professional
- Priority support (4hr response)
- 5hr development time/month
- Monthly strategy call
- WooCommerce + payment monitoring
- Emergency fix SLA (60-min)
Best for: WooCommerce, membership sites, high-traffic
What to Include (And What to Charge Extra For)
The most common mistake agencies make with care plans is under-scoping them. If you include "unlimited support" at £99/month, one needy client costs you more in time than the plan generates. Clear boundaries are essential.
| Included | Extra / Billable |
|---|---|
| Core, plugin and theme updates | New feature development |
| Backups and restore testing | Design changes or new pages |
| Security scans and malware removal | Major version migrations |
| Uptime and performance monitoring | Content updates over 30 mins |
| Bug fixes (existing functionality) | SEO or marketing work |
| Monthly health reports | Hosting or domain management |
White-Label Care Plan Delivery
Many agencies want to offer care plans but do not want to staff a maintenance team. This is where white-label care plans come in — you sell the plan under your brand, and a specialist developer handles the backend delivery.
The Agency Model
You sell care plans at your pricing (e.g. £299/month for Professional). A white-label partner delivers the work at a wholesale rate (e.g. £149/month). You keep the £150 margin, the client relationship, and all communication flows through your team.
What to Look for in a White-Label Partner
- Never contacts your clients directly
- Uses your ticketing system (not theirs)
- Provides branded reports you can send to clients
- Has defined SLAs with response and resolution times
- Signs your NDA before touching any client site
Want White-Label Care Plan Delivery?
I provide white-label WordPress maintenance and care plan delivery for UK agencies. You sell it under your brand; I handle updates, backups, security, and support. NDA on day one, your client never hears my name.