How Much Does Figma to WordPress Cost in 2026?

The Short Answer

A standard 5–8 page marketing site converted from Figma to a custom WordPress theme costs £1,800–£4,500. Most projects take 45–110 hours at £40/hour. WooCommerce, multilingual, and complex animations push prices higher.

Hour Breakdown by Project Type

• 1-page landing site: 12–25 hours (£480–£1,000)
• 5-page marketing site: 45–80 hours (£1,800–£3,200)
• 8–12 page site with custom blocks: 80–130 hours (£3,200–£5,200)
• WooCommerce store from Figma: 120–250 hours (£4,800–£10,000)
• Multilingual marketing site (3 languages): +30% over base
• Custom Gutenberg block library: +20–40 hours

What Drives Cost Up

• • Missing mobile or tablet designs (developer must improvise)
• • Inconsistent component naming in Figma
• • No exported assets — developer extracts manually
• • Heavy scroll-triggered animations
• • Custom WooCommerce checkout flows
• • Page builder integration (Elementor, Bricks)
• • Last-minute design changes after build started

Read more: Perfect Design Handoff Specs and How I Bridge the Design-Dev Gap.

What Reduces Cost

• • Auto-layout frames in Figma
• • Defined typography and colour styles as variables
• • Component-based design system
• • All breakpoints provided (mobile, tablet, desktop)
• • Exported assets in WebP and SVG
• • Single point of contact for design decisions

Why Cheap Figma-to-WordPress Quotes Are Dangerous

Quotes under £600 for a 5-page site usually mean: a free marketplace theme stuffed with Elementor, no custom blocks, no editor training, no responsive QA, and no post-launch support. Within 6 months, the site is slow, hard to edit, and needs a full rebuild. Read why I never use marketplace themes.

Frequently Asked Questions

How much does it cost to convert a Figma design to WordPress?

For a typical 5–8 page marketing site converted from Figma to a custom WordPress theme, expect £1,800–£4,500. Complexity drivers include custom Gutenberg blocks, animations, WooCommerce, multilingual setup, and ACF field configuration. At £40/hour, most Figma-to-WordPress builds take 45–110 hours.

How long does Figma to WordPress conversion take?

A standard 5-page marketing site takes 2–3 weeks from Figma handoff to staging delivery. Tight deadlines under 10 days are possible for clean, well-structured Figma files with auto-layout and clear component naming.

Should I use Elementor or build a custom theme from Figma?

For pixel-perfect, performance-critical, or content-heavy sites, build a custom Gutenberg theme. Elementor is faster for prototypes and small business sites, but adds 200–400ms of page load and creates editor lock-in. Most agencies regret choosing Elementor at scale.

What does the Figma file need to include?

Auto-layout frames, named components, defined typography styles, colour variables, mobile + tablet + desktop breakpoints, hover/active states, and exported assets in WebP/SVG. Missing mobile views slow projects significantly.

Do you build custom Gutenberg blocks from Figma designs?

Yes — every reusable section in a Figma file becomes a custom Gutenberg block with ACF fields. Clients edit content in WordPress without breaking the design. This is the modern standard for WordPress agency work.

Is it cheaper to use a Figma-to-WordPress AI converter?

AI converters produce unusable code: bloated HTML, no semantic structure, broken responsiveness, no editor integration. Cleanup takes longer than building from scratch. For production sites, use a specialist developer.